Near my house is a pond where I go to think. When I'm stumped on a project, it's where I go to brainstorm, think through difficult challenges, and collect some inspiration. At that pond I see all sorts of wildlife from cranes, to turtles, to snakes, to lily pads and it gets me thinking about all the possibility there is on the projects I'm working on.

I wanted to create a tool that recreated that experience.

Pond is your thinking partner. It doesn't do the thinking for you, instead it helps you get to wherever you're trying to go. It holds your thoughts. You bring the judgment and creativity.